Magazine | Investigating Bauer

Bauer: 

An eclectic mix of fashion, beauty, current affairs and news that celebrates women.

The Mission:

We’re where you start your conversation, we’re compulsive, we’re surprised, we’re funny and we bring you the hottest topics first.

Key Facts:
1. Presence in all continents  -  13 M
2. Followers on social media  -  17 M
3. Readers  -  10 M
4. Copy sold  -  75,000+ total pages (of which 20,000+ advertising pages)

Reader: 

Grazia has a highly targeted demographic of an upscale and influential 25-45-year-old female audience and more AB profile readers than Vogue and Elle. She’s a savvy, affluent, confident, busy and modern woman who actively participates in the world around her. She comes to Grazia for edited choice on everything, from the news she needs an opinion on that week, the issues she wants to be moved by, to simply discovering which heels will instantly make her wardrobe rock. She happily admits she’s “addicted” to Grazia’s unique mix of news, views and shoes.

Manifesto:

1. Opinionated and has point of view
2. Relevant, relatable and zeitgeisty
3. Spirited and funny
4. Authoritative, brave and bold
5. Exciting, informative and inspiring
6. A mindset, regardless of age
7. On the side of women
8. A place of British stories
9. A brand that makes you feel something...and want to tell others about it
10. The friend you can be yourself with

Upon researching and investigating the audience, readership, manifesto & mission statement of Bauer, The Magazine House, I have gathered that they are aiming for a style-savvy woman who is modern in her choice of clothes and somewhat like a young business woman or entrepreneur. With this information, I aim to target my magazine towards a young, A-B class demographic who enjoys high-end fashion and a touch of luxury and simplicity.